Services · Instagram
Running Instagram
We run company Instagram accounts from strategy to daily publishing: short videos as the main reach format, stories for everyday contact, a feed that looks like a brand, and Meta Ads campaigns reported on the cost per enquiry.
- Reels
- Stories
- Meta Ads
- Moderacja
- Content plan
- since 2015in business without a break, office in Wrocław
- 5,0average rating in Google, Trustpilot and Fixly
- 16.in the interaktywnie.com agency ranking 2024
- 1 coordinatorone contact person and one report every month
Brands we work for
What we do on your account
- 01
Audit and tidy-up
Bio, highlights, contact details, linking the business account and the product catalogue. When taking a profile over from another agency we recover access and clear out what is doing harm.
- 02
Strategy and content pillars
Brand tone, topics, the mix of formats and a publishing rhythm matched to the seasonality of your industry.
- 03
Production
Short videos filmed at your place, product photography, graphics and carousels in the brand’s visual identity.
- 04
Publishing and moderation
We publish to the schedule and answer comments and messages according to agreed rules.
- 05
Campaigns and reporting
Meta Ads for messages, bookings or traffic, with the budget on your own ad account. A monthly report with the cost per contact.
Running Instagram: short videos decide your reach
Organic reach on Instagram keeps moving towards video, and there is no sign of that reversing. So we build the content plan around short videos and treat photos and carousels as support. We film the material at the client’s, because stock photos and generated graphics do not build brand recognition — they show that nobody had time to go on site.
Stories are not filler
Stories carry the daily contact and the traffic towards getting in touch: polls, questions, behind the scenes, reminders about dates and promotions. We set up the highlights so that a newcomer understands in thirty seconds what the company does, who for, and how to book.
A profile should bring enquiries, not likes
Every publishing plan is built around a specific business goal: messages, bookings, traffic to the store or recruitment. That is why, alongside reach and follower growth, the report always gives the number of messages and enquiries and the cost per contact from campaigns. At the countertop manufacturer Forma System, the first quarter of 2026 closed with 585.6 thousand views and 106 sales contacts.
One team, one person to talk to
The account is run by a permanent team: coordinator, strategist, copywriter, designer and film crew. We do not hand profiles to freelancers and we do not change your contact person every quarter, because each time someone would be learning your company on your budget.
The formats we run
Short videos
The main reach format: script, filming at your place, editing, subtitles, publishing.
Stories and highlights
Daily contact, polls, behind the scenes and a permanent set of highlights with the offer and contact details.
Meta Ads
Promoting the strongest material, remarketing and campaigns for messages. The budget goes through your own account.
Running Instagram: frequently asked questions
How much does running Instagram cost?
We work in a monthly pool of hours at PLN 128 net per hour. The smallest package, ZEN Start, is PLN 5,120 net a month: 2 short videos a week and 2 profiles. Unused hours roll over to the next month, and the ad budget is reported separately.
Do you run the profile together with Facebook and TikTok?
Yes, and that is how we usually work. One shooting day feeds every channel, and the report shows each one’s results separately.
What if I already have an account with history?
We start with an audit and a tidy-up: company details, highlights, linking the catalogue, removing content that does harm. Only on a tidy profile does it make sense to spend money on reach.
Who answers the messages?
We handle moderation, following rules agreed at the start: what we answer ourselves and what goes to your team. Sales questions reach you with the context of the conversation.
Do I have to approve every post?
No. Once a month you approve the publishing plan as a whole, in a single round of comments. Day-to-day reactions to trends go out without extra approvals.
Numbers from the reports in this area
Every number comes from a report the client received from us at the end of the month.
Our work in this area
The goal, the scope and the outcome, described the way we report them to the client.
+1,873.8% reach on Facebook in a single quarter.
Full marketing service for a stone countertop manufacturer: +1,873.8% reach on Facebook and 106 sales contacts in… +1 873,8%views on Facebook Q1 2026 vs Q4 2025
Bespoke furniture sells through a website and profiles, not a catalogue
A website and social media for the bespoke furniture maker Meble Design.
Metal recycling with an identity ready for investors
Branding, website and LinkedIn profile for Rare Metals.
Website and social media in one pool of hours
A website and social media for Nowe Perony as part of the ZEN package.
A medical device needed language that both the doctor and the patient would understand
The Dynam'X System product site and social media for Syntropiq.
See results at our clientsThe website works exactly as we specified :) We are very happy with the final look as well.
Ask about Instagram
We will check the website, the profiles and visibility in Google. We come back with a concrete scope and a quote within two working days.