Case study · Syntropiq · Medical
A medical device needed language that both the doctor and the patient would understand
The Dynam'X System product site and social media for Syntropiq: communicating innovation simply, credibly and in line with the industry’s requirements.
Syntropiq is a private company specialising in the design, manufacture and commercialisation of an innovative interbody fusion device — the Dynam'X System. The company focuses on developing state-of-the-art products for spinal interbody fusion using advanced additive manufacturing technology.
Project goal
The aim of the project was to build a visually appealing, functional website that would present the Syntropiq product catalogue effectively to professionals in the medical sector. The challenge was to maintain a professional, medical aesthetic while presenting a substantial amount of technical information clearly and in a way that is easy to take in.
Wyzwania
Following the rules set out in the company brand book.
Maintaining a professional, medical look.
Presenting a large amount of technical information and data in a legible, easily digestible way.
The tools we used
Figma – the app in which the whole design was laid out
WordPress – the tool for building the site
LinkedIn, Facebook, Instagram – the platforms where we educate people about the industry
Our process
UX audit of the previous site – an analysis of the situation we found and a search for ways to improve the user experience.
Site redesign based on the conclusions of the UX audit.
Updates, optimisation and site maintenance.
Social media.
Working together on DTP materials
Functional simplicity in design
While designing the site we paid particular attention to maintaining a professional aesthetic that reflects the high quality and seriousness of the field. We used muted colours, elegant typefaces and precise placement of elements to create an atmosphere of trust and solidity.
An integral part of the brand
The website serves both as the company’s calling card and as a complete product catalogue. Through it, professionals in the medical sector can learn about our services and the wide range of innovative implants available from Syntropiq.
The next steps of working together
After the website was built, the client wanted to extend our work to running social media. We took over the Facebook and LinkedIn channels. Over the past year we have almost doubled the number of followers. We organically attracted 250 people to follow the profile.
Printing DTP materials
During our work together we were also asked to prepare printed materials (one of the many advantages of the ZEN package: with a pool of hours at their disposal, the client can decide what to spend them on). We designed greetings cards, packaging for spinal implants and product catalogues.
