Case study · Rare Metals · Recycling
Metal recycling with an identity ready for investors
Branding, website and LinkedIn profile for Rare Metals: from the logo and key visual to communication for industrial partners.
Rare Metals is a company founded by a team with many years of experience in waste management, with the right expertise in recycling and materials recovery. The company’s main purpose is recycling for electromobility and for the automotive sector as a whole.
Project goal
Building a brand from scratch.
Tools
Figma – the app in which the whole design was laid out
WordPress – the tool for building the site
LinkedIn – the platform where we educate people about the industry
Our process
Branding – creating the logo, colours and company materials: business cards, presentations, printed DTP materials, brochures, conference walls, roll-ups, fabric bags.
Website – designed in Figma and then built on WordPress
Social media – running the Instagram and LinkedIn channels
Producing film material from trade fairs and for brand promotion.
In the beginning there was a logo…
At the start of our work together we had to create the branding for a new brand. We produced the logo, chose the brand colours and developed the first ideas for how the brand should present itself online. On top of that came DTP and electronic materials that the company’s staff could use even before the website existed.
A website is like a battery: nothing moves without it
As always, we began by creating the design in Figma, so the client’s changes could be made easily and as we went. The site was then built on WordPress.
Our work evolved…
After the website was built, the client wanted more from our agency. The work expanded to setting up a LinkedIn profile. We built the profile from scratch. It is a place on LinkedIn where you can read the latest news from the world of electromobility and the rare earth metals market.
