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Services · Branding

Branding and visual identity

We design logos, a consistent visual identity and the materials that carry it: from business cards to a campaign key visual. All of it in line with the communication strategy and the brand’s audience.

Prowadzenie social media Wrocław
  • since 2015in business without a break, office in Wrocław
  • 5,0average rating in Google, Trustpilot and Fixly
  • 16.in the interaktywnie.com agency ranking 2024
  • 1 coordinatorone contact person and one report every month

Brands we work for

  • Moët Hennessy Polska
  • Belvedere
  • Wrocław University of Science and Technology
  • KRUK S.A.
  • Uponor
  • Momax
  • LVMH
  • Dom Wina
  • Podróże z Winem
  • Rare Metals
  • Cermag
  • LOT Polskie Linie Lotnicze

Scope

Logo and mark

Variants, monochrome versions, clear space, minimum sizes.

Key visual

The lead motif of a campaign or brand, ready to adapt to online and offline formats.

Brand book

Rules for using the mark, typography, colours, examples of application.

Print materials

Business cards, leaflets, catalogues, roll-ups. Preparing the files and dealing with the print house.

UX / UI

The identity carried over to the website and interfaces.

Social media templates

Consistent templates for posts, stories and covers.

How we work together

Communication and sprints

Visibility into the work at every stage; you comment on a specific stage.

Original work

The designs are unique, and we transfer the copyright in every field of exploitation.

In line with the strategy

Branding follows the tone of communication and the audience, not fashion.

Branding that survives contact with social media

We design logos, key visuals and identity systems that work not only on letterheads but above all in short videos, stories and ads. Before we draw the first line, we check how the brand looks next to the competition and where it actually meets its customer.

What you get

A logo in primary and secondary versions, colours, typography, usage rules, post and presentation templates, and a brand book. For brands whose social media we then run, we immediately prepare versions for short-form video and thumbnails, so the identity does not fall apart after the first month of publishing.

A rebrand without losing recognition

When refreshing a brand we usually keep what clients recognise you by and change what gets in the way: legibility, proportions, colours on screen, consistency of materials. That is how we handled the identity change for Este Group, which we later showed in videos on the brand’s profile.

Branding: frequently asked questions

How long does an identity project take?

A logo with a basic system usually takes 3–5 weeks, a full brand book with templates 6–8 weeks.

Do I get the rights to the design?

Yes, once the project is settled we transfer the economic rights and the source files.

Do you only design logos?

We can start with the logo, but we recommend a minimum set: logo, colours, typography and social media templates. A logo on its own, with no usage rules, falls apart quickly.

Do you also design packaging and print materials?

Yes, we prepare production files and work with print houses.

Our work in this area

The goal, the scope and the outcome, described the way we report them to the client.

All case studies

We are delighted to recommend infoBrand, who built an attractive website for the Agricultural Education Centre in Nowy Targ. The company is a group of professionals who carry out the tasks entrusted to them with great commitment, understanding and dedication.

Katarzyna WawrytkoAgricultural Education Centre in Nowy Targ
See results at our clients

Ask about branding

We will check the website, the profiles and visibility in Google. We come back with a concrete scope and a quote within two working days.