Bespoke furniture sells through a website and profiles, not a catalogue

Designing an individual website and then optimising it for SEO, together with social media work and interaction with users, was our main goal. All of it to show the brand to the world, build trust and win customers.

WordPress – the tool for building the site.

LinkedIn, Facebook, Instagram, TikTok, Pinterest – the platforms where the brand shows what it does.

Audit, concept and site design – creating an individual, modern concept for the client’s website so they could reach new customers and show their work there.

Updates, SEO optimisation and site maintenance – after building the site we stayed involved, updating and optimising it continuously.

Social media – we implement a strategy for activity on social platforms to engage the community interested in using the service.

Influencer collaborations – we run an effective campaign bringing influencers together. That is how we made a Meble Design collaboration with a well-known author happen.

We began by designing the website, trying to capture the unique character of Meble Design in full. We created a modern, appealing design that works perfectly with their visual identity — and with the way they make furniture. We focused on intuitive navigation and responsiveness, so the site works flawlessly on every device. The new site did not only impress; it also improved conversion significantly, leading visitors through a considered marketing funnel.

We carried out a full SEO optimisation of the website. We used well-chosen keywords and optimised the meta tags and anchors so the site would rank highly in search results, which increased its visibility.

As part of the social media work we developed a publishing strategy and shared engaging content regularly on the chosen channels. We created graphics, films and photos that captured the essence of the brand. We also widened the scope to include design services. Our copywriting focused on selling the service, raising awareness of the brand and educating people about the industry. We worked across a range of platforms. We also created material from scratch ourselves: some was sent by the client, and we organised photo sessions of their work ourselves. We were actively involved in interacting with followers, answering questions, offering support and encouraging people to join discussions. That commitment to interaction had a positive effect on community engagement.

Our work with Meble Design, which specialises in designing and making bespoke furniture, began a few years ago. Our goal was to carry out a full rebrand and optimise the marketing in order to strengthen the brand’s visibility and increase customer engagement. The work took many forms, and every time it was optimised for success.