How (not) to film for TikTok

If you are just starting to run your company’s TikTok profile, this post is for you! 🚀

Which mistakes to avoid while filming, publishing and editing. Let’s start at the very beginning. Filming — TikTok is above all a mobile app, so almost nobody will watch it on a computer. So remember: always film yourself, your staff and your surroundings VERTICALLY. 📱

It is easier on the viewer’s eye and it fits the TikTok canon. Content published horizontally is usually clips from films, cartoons or YouTube, although even YouTube creators now trim parts of their videos to 9:16, the format made for publishing on TikTok and Instagram Reels. Editing — it sounds terrifying, but in reality it is absurdly simple. All that matters is sticking to a few rules. Do not make a million cuts in one video (unless it really is necessary), and try not to cut speech off mid-sentence. Avoid GIFs and moving stickers of any kind; they do not look good. 🤗

If you want to add subtitles, the important thing is that they are legible, neither too large nor too small. Put them either at the top of your video — if it is a “title” — or somewhere they will not cover you or whatever you want to show. Too much of a good thing is bad: do not put a wall of text on a single frame!  And we personally recommend apps like Liro or Descript, which pull the subtitles out of your videos for you; nothing is perfect, of course, and sometimes a light correction is needed, but it is still a huge help. ✏️

If you are talking to camera on TikTok and want music underneath, make sure it is not too loud against your voice. Choose music that matches the subject of the video: if the delivery is calm, find calm music; if it is energetic, find something energetic. Just do not overdo the energy — crude songs may sometimes trend, but not for companies. Keep your image in mind. And so we reach the end: publishing — here, do not forget to add hashtags in the caption; on TikTok they still carry enormous weight. You can add a location, tag social media or invite discussion.

TikTok is not as frightening as it is made out to be. Film, create! Good luck! ⭐️

And if you are looking for specialists, relax — we will do it for you!

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